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Rebel Ideas: The Power of Diverse Thinking


Rebel Ideas examines the power of ‘cognitive diversity’ – the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age – from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest, and a moving tale of de-radicalization in America’s Deep South.

Rebel Ideas will strengthen any team or organization but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalized nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

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