Career/Workplace, Communication, Management, Media, Textbooks
THE PR PRACTITIONER’S DESKTOP GUIDE
A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips, and techniques, warning signs and helpful summaries.
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.
| Cover | Mass Market Paperback |
|---|---|
| Conditions | New |
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