Beyond the Idea: Simple, powerful rules for successful innovation

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.

Beyond the Idea shows precisely how to:

• Build a team with a very particular structure that makes it possible to build something new and sustain what exists simultaneously.

• Manage any innovation initiative as a disciplined experiment.

• Implement three distinct models for moving from ideas to action.

Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long-term growth and vitality.