Think like a brand and Act like a Startup by Lauren Perkins

Transform Your Business reveals a powerful hybrid strategy for long-term growth by combining the stability of established brands with the agility of startups. Drawing on fifteen years of experience, innovator Lauren Perkins shows how organizations can challenge assumptions, stay customer-centric, and build resilience in the face of constant change. This book is a practical guide to creating sustainable ventures that don’t just survive disruption but thrive in it.