Mindville | Online Bookstore in Lagos, Nigeria for affordable books.

,

Marketing: a guide to the fundamentals

2,800

The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.

This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market research

This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.

Available on backorder

Categories: ,

Reviews

There are no reviews yet.

Be the first to review “Marketing: a guide to the fundamentals”

Your email address will not be published. Required fields are marked *