Harvard Business Review on Increasing Customer Loyalty

Have your customers been leaving after purchasing one product or not purchasing at all?
Do they promise to get back to you but they never do?

This collection of HBR articles will help you:

– Turn angry customers into loyal advocates

– Get more people to recommend you

– Boost customer satisfaction by satisfying your employees

– Focus on profitable customers–whether they’re loyal or not

– Invest in the right CRM technology for your business

– Mine customer data for more effective marketing

– Increase your customers’ lifetime value